Established in 2023, Aasté Rugs fills your spaces with the threaded beauty of jute and cotton rugs. The patterns originate from the tradition of the Rajbanshi tribe in West Bengal, India.

As a socially impactful business, we make sure artisans are retributed fairly, even before any sales take place. After sales, 70% of the profits goes back to the community where the rugs are produced in the form of social investment. The tribe has the last word on which projects to prioritise.

We bring threaded beauty to your spaces. You can be part of the change by getting a rug.